Ten Ways to MROI-Maximize Return on Your Investment in Marketing

Posted on: 10 June, 2002

Author: Susan Dunn

MROI means ... Return on ... How do you do this in ... Track, measure, analyze, ... The more data you get, and the more you massage it, the more you learn, and the smarte MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more you learn, and the smarter your marketing is going to be. Here are some questions to ask yourself when you plan your marketing strategy. 1. What are the historical patterns of behavior of your clients...

Are There Really Shortcuts To Internet Marketing Success ?

Posted on: 25 May, 2002

Author: Detlev Reimer

If you want to be considered as an Internet marketing expert,you have to be up to date with the techniques and trends oftoday's Internet. The readers of your ezine, or your prospectsin general, won't ... If you want to be considered as an Internet marketing expert,you have to be up to date with the techniques and trends oftoday's Internet. The readers of your ezine, or your prospectsin general, won't appreciate it if you publish material that worked one year ago. You have to make sure that it still worksTODAY. Force Yourself To Read At Least Half An Hour Every Day.Why...

Does Your Organization Need a Marketing Makeover? Take The Quiz!

Posted on: 22 May, 2002

1.Does one of your ... “do the ... in his/her spare time? Yes No2.Have your ... pointed out spelling errors in your ... Yes No3.Has it been more than 6 months since you read 1.Does one of your employees “do the marketing” in his/her spare time? Yes No2.Have your customers pointed out spelling errors in your materials? Yes No3.Has it been more than 6 months since you read throughyour marketing materials or web site to check for out-of-date names, number, prices, photos? Yes No 4.Are you having a problem finding your web site on search engines? Yes No5.Have you added...

Charlie Chan Does Online Marketing

Posted on: 20 May, 2002

Author: Dave Cole

I used to love to watch the old Charlie Chan movies on TV. One of ... famous sayings was, "Life is like feather in ... where current takes it." You know ... the majority of fol I used to love to watch the old Charlie Chan movies on TV. One of Charlie's famous sayings was, "Life is like feather in stream...goes where current takes it." You know what....for the majority of folks old Charlie had it about right. People just drift along going with the flow. Get up, go to work, come home, eat supper, maybe do a little yard...

Bag Of Tricks

Posted on: 12 May, 2002

Author: Bob Osgoodby

Have you ever noticed that in every shopping mall, there is whatis referred to as an anchor store? This is normally a large ... attracts a lot of ... and the other stores in themall benef Have you ever noticed that in every shopping mall, there is whatis referred to as an anchor store? This is normally a large storethat attracts a lot of customers, and the other stores in themall benefit from the "spill over" customers that go there .With all the talk about online marketing, can we benefit fromthis concept. Sure - try to find popular sites that...

How to Structure a Follow Up Series

Posted on: 11 April, 2002

Author: Beka Ruse

... the world over use follow up ... to increase sales. But, many struggle to write a ... message series. Don't let that keep you from your share of the profits! Print and foll Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse.(Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)--------------------------MESSAGE 1 - BIG...

"KISS Marketing - the Basics"

Posted on: 17 February, 2002

Regardless of whether your business is a small Mom & Pop typeatmosphere or a larger than life organization, your approachesand strategies must be of the highest caliber to reach your target audience. ... Regardless of whether your business is a small Mom & Pop typeatmosphere or a larger than life organization, your approachesand strategies must be of the highest caliber to reach your target audience. Professionalism is the key!Often there is a trial and error period in finding the perfectpath to follow or the ideal strategy for your particular productor service. Critically important is presenting your product or service in...

10 Revolutionary Web Marketing Formulas!

Posted on: 14 February, 2002

Author: Larry Dotson

1. Create a ... of web sites on a ... Give people the option of adding ... to their web site by linking to it. Putyour business ... at the top of ... home 1. Create a directory of web sites on a specifictopic. Give people the option of adding thedirectory to their web site by linking to it. Putyour business advertisement at the top of thedirector's home page. This technique will get lotsof people to linkto your web site and give youfree advertising.2. Do you have a product or service that doesn'tsell good? Offer it as a free bonus...

One powerful sales letter can make your business a fortune. Find out how to create your own...without writing

Posted on: 20 January, 2002

Author: Yanik Silver

"In Only 2 ½ Minutes You Can Quickly and Easily Create A Sales Letter ... To Sell Your Product Or ... ... Just copy and paste the ... Url into your browser: ... "In Only 2 ½ Minutes You Can Quickly and Easily Create A Sales Letter Guaranteed To Sell Your Product Or Service...Without Writing!" Just copy and paste the following Url into your browser: www.instantsalesletters.com/?11813 Source: Free Articles from ArticlesFactory.com

Ask Mr. D - Marketing New Sites

Posted on: 14 January, 2002

Author: Bill Daugherty

For the past few weeks I have been ... my website and fine tuning it soit will be just right. At last it is ready ... to the ... is just one little problem, I am notsure just ho For the past few weeks I have been busybuilding my website and fine tuning it soit will be just right. At last it is ready topresent to the world.There is just one little problem, I am notsure just how I should go about starting my marketing campaign. I have a very small advertising budget and I want to make the money...