Posted on: 28 August, 2004
Author: Jim Hoffman
I am sure you have noticed that there seems to be a ... amount of experts and Gurus online all telling you the best ways to run your ... get sales, market your website and just about any o I am sure you have noticed that there seems to be a unlimited amount of experts and Gurus online all telling you the best ways to run your business, get sales, market your website and just about any other subject known.While many of these individuals may not be giving you all the great information they promised before you bought their product or service. Many others can give you a wealth of information that would otherwise be hard to find or hard to explain without their help.How do you make the correct choice?The NegativeAfter being online for many years, I have to confess that finding the experts that are truly experts is difficult and has cost me many hours and a lot of cash.Many of the programs and ebooks I have purchased have been nothing more than rehashed information that I had seen over and over.But with all negatives there are ....The PositivesNow I am going to go and contradict myself and say that even though the onesthat I bought that had a lot of the same information. I did get something out ofthem.Keep in mind that the person writing this ebook may not be all that much of an expert, but they certainly have some knowledge in the field they are representing, or the offer they have wouldn't be so compelling to me to buy it.So, even though I may see a lot of the same information, I did get one or twotechniques or ideas that I was able to use to my advantage and make my sitebetter, my offers better or even saved myself some money in the long run.The trick to getting the most out of products you may get that don't measureup to what you expected is to read them carefully and then re-read them again.There is sure to be something within the product that you can use that youdidnt know. Which the bottom line is, if it shows you something that you didn't know it is worth what you paid. Especially if you are able to use that newinformation (however small) to your advantage.Now for quick comment on finding the gurus that do measure up. After going through all this trial and error, I have found experts in areas I work in that have pretty much always given me great info and unique products andtechniques that have been worth every penny. Take Jim Edwards for instance.I have used one of his products "Turn Words Into Traffic". It details how towrite articles and how that can get you more traffic to your site.I have followed what he advises and now if you search in Google for "articles by Jim Hoffman" you will see that my articles come up along with my websiteaddress. Now of course no one is out there searching for me in particular :)but the links it gives me helps my search engine ranking and people that post my articles have my link on their site. Which also sends me traffic.You can find out more at http://inetgoodies.com/words.htmlNow that he has gained my trust in his expertise, I trust him when he offers me products or programs from others experts. I even attended a seminar he offered and came away with a bunch of fantastic tips I couldformulate to my business and my offers.They key is pretty much finding the expert you can trust and stick withthem and what they offer.In the meantime, if you do get that product or service that is less thanoptimal, look at the positives and find those one or two nuggets of informationthat you can use. This way it won't feel like that much of a disappointment and you can profit in the end from the experience.Remember, that operating your own small business is all about taking risksand learning from them so that some day you can be a big business. Source: Free Articles from ArticlesFactory.com