Posted on: 30 September, 2002
Author: Armand Melanson
Track Your Advertising Or Perish...Copyright 2002 lessworkmoremoney.com By Armand MelansonHave you ever tried to find a light switch in a darkenedroom? You grope around helplessly hoping to find the s... Track Your Advertising Or Perish...Copyright 2002 lessworkmoremoney.com By Armand MelansonHave you ever tried to find a light switch in a darkenedroom? You grope around helplessly hoping to find the switch.This is a good metaphor for the way many businesses managetheir e-marketing - they are groping around in the dark...The key to advertising is having metrics on the resultsyour advertising campaigns produce.Here is a great adtracking tool I highly recommend: ADMINDER - http://www.adminder.com/c.cgi?itworks&adminder If you want to track your visitors from initial visit right through to the sale, you will need to use ad & sales tracking software like Adminder. I recommend using full strength tracking because it gives you the feedback you need to evaluate your marketing effectiveness. Using this software, you create a distinct ad campaign for each & every advertising effort. This allows you to precisely measure how many clicks/sales you are getting from each ad. Without this info, you cannot calculate ROI & determine whether or not a given ad is profitable or not. For $10-$15/MO, it is definitely worth it.If you are really trying to scrimp here's a way to track the clickthrus on your ads ( you can't track sales without one of the tools above ): Sign up for free website tracking at one of these:http://www.addfreestats.com/index.htmlhttp://www.extreme-dm.com racking/ http://www.webstat.com/ These are free services which allow you to embed a snippetof code in your webpages. This code gathers stats on yourtraffic in real-time & can be checked via your browser. You then create a webpage for each ad you want to track &place it in the www folder of your website. Each ad yourun will point back at a unique page you setup for it. Whenever someone clicks on an a link that points to thispage, a "hit" is counted in your stats. Of course, thispage doesn't have much on it as you want the visitor to beredirected to your real website main page ASAP. That's whatthe META-REFRESH tag does. Here is what the ad trackingpage should look like: Source: Free Articles from ArticlesFactory.com