Posted on: 12 April, 2003
Author: Damon G. Zahariades
"The Numbers Don't Lie!" - by Damon G. ZahariadesCopyright (c) Damon G. Zahariades. All rights reserved.It's true. They don't.That's why you should look at the numbers whenever you'researching for ans... "The Numbers Don't Lie!" - by Damon G. ZahariadesCopyright (c) Damon G. Zahariades. All rights reserved.It's true. They don't.That's why you should look at the numbers whenever you'researching for answers.Let me explain...A lot of times, I'll start cruisin' the forums and I'llnotice folks saying their web sites aren't selling.They'll complain, "I've had my site up for six months andhave only sold four ebooks. This blows."They're right. That *does* blow.I'm not gonna go into all the things they should be testingand tweaking. You've heard it a thousand times and I'm notin the mood to regurgitate it.Instead, I'm gonna simply list a process you should befollowing if you're trying to sell something from a minisite.Step by step. With a running example to drive the pointhome.Step #1: Define success===========================Let's say you want to sell 100 copies of your ebook,"Sitting On Your Bum For Fun And Profit."If you sell 101 copies this month, you win. If you sell 99copies, you lose. Simple as that.That's why we define success. So, we can get rid of theflighty "we almost made the goal" crap. You either make itor you don't.100 copies is the "line in the sand."Step #2: Know your conversion ratios========================================You get 1,000 unique visitors from Overture. You sell 8copies of "Sitting On Your Bum For Fun And Profit."What's your conversion ratio?It's 0.8%.Let's be honest. That ain't so good. But, if you're happywith it, your job just got easier. All you have to do isdrive a tidal wave of traffic to your site.Step #3: Do the math========================Here's what you know... o You want to sell 100 copies of "Sitting On Your Bum..." each month. o You can sell 8 copies for every 1,000 unique visitors. o You need 12,500 visitors to move 100 copies.Can you make money? Depends.How much are those 12,500 visitors costing you? Let's sayyou're paying 10 cents per visitor. That means $1,250.And how much are you selling your ebook for? Let's say $29.100 copies puts $2,900 in your pocket.Now, subtract the amount you shelled out for traffic andyou're left with $1,650.Sounds good, right? Trust me. It ain't that good. You couldbe doing a lot better.But, I'll leave that for another article.Run Your Affiliate Product Promotion Numbers===============================================You need to do this for the affiliate products you promote,too.Know your numbers.Define your barometer for success. This is your "line in thesand."Figure out your conversion ratio.Do the math.For example, let's say I send 1,000 people to MichaelGreen's "Create And Sell Products Online" site...---> http://www.damonz.com/green/My goal is to turn 2.75% of that traffic into buyers. Or, atleast put that traffic in the buying mood so that *Michael*can convert 'em.30 people end up buying his toolkit. That's a conversionratio of 3%.WooHOO! I beat my goal.What about my numbers?I know my profit on Michael's toolkit. I know how much cashit'll take to get 1,000 people to his site. And I know whatpercentage of those folks I can turn into buyers.That's all I need to know to build an income stream thatkeeps chuggin' along.The rest is simple...Go buy traffic. Send that traffic to Michael. Watch himconvert 3% of that traffic to buyers.Remember, the numbers don't lie!Thanks for reading and have a great week!Damon G. Zahariades Source: Free Articles from ArticlesFactory.com