Posted on: 08 November, 2009
Author: Tess Brahm
Every business owner has his own concept of what a successful business is. However, no matter how different their concepts are, they meet at one focal point the success of a company is dependent on the success of its marketing plan. What is really the most important ingredient to Internet marketing success? Does your product need to have a famous brand name? Or, should it have low cost? Should it have the best features and best price or should it come with the best performance or quality? It may surprise you but none of these is the most important ingredient. Its none other than trust! To have successful Internet marketing plan, youve got to establish trust. Without it, how can your customers believe your promise to deliver your products and/or services at a low price, with the best quality and best features? Your promise of selling your products and/or services may only be fulfilled by sacrificing performance or quality. The lure of the best features may only introduce defects, complex usage or may not be used with other devices. Whats good about having a product with great features when its use is limited? What happens to trust that you are trying to establish if you sold product at a low cost but will be followed by expenses to upgrade or correct problems in your products and/or services? Misrepresentation and deception destroy trust, erode confidence and create a barrier to successful sales. If your customers cannot trust your business, then it only means that none of your products and/or services has real value. Hopefully, this Internet marketing advice serves as an important realization for all starting Internet businesses. If you cannot establish trust, then your customers wont believe in your promises. It is very important to establish authenticity and credibility to support your promise, may it be in the form of pamphlets, presentations, commitments and other marketing materials. Build a reputation for being honest and trustworthy. You can only do this by being true with your actions and communication. Show your commitment and for sure, you will successfully reinforce credibility. Focus on your customers success and certainly, many of them will give you back the dedication with their loyalty and referrals. Follow this Internet marketing advice and for sure, you will be amazed at how easy it is to grow sales with your loyal customers. Source: Free Articles from ArticlesFactory.com