Posted on: 24 October, 2003
Author: George McKenzie
Baseball great Reggie Jackson, who often got ... than he wanted, once said, "The media arelike birds on a wire. When one flies, they all ... in the media monitors everyone else, be Baseball great Reggie Jackson, who often got morepublicity than he wanted, once said, "The media arelike birds on a wire. When one flies, they all fly."Everyone in the media monitors everyone else, becauseNO ONE wants to miss anything or leave the impressionthey're falling behind current events.You can use that competitive spirit to build a freepublicity machine for yourself. Especially on radio.How to get attention the first time requires a wholeseparate article (I have one on our website), buthere's what you do to get producers and talk show hoststo love you--and to invite you back often.***Be available. When former HUD Secretary HenryCisneros was a San Antonio City Councilman, he couldalways be found on short notice. When a guest canceledat the last minute, many a frantic host breathed easierwhen they saw Henry's beat up old Volkswagen pullinginto the station lot just before airtime. No wonderCisneros later became one of the most popular mayors inSan Antonio history.***Speak Your Mind. Radio hosts LOVE guests who havethe courage to be controversial. "Dr. Laura" wasoriginally scheduled to be a one-time guest on an LAradio station some years ago, but she was so engagingand fearless, she got invited back again and again. Ofcourse, now she has her own syndicated show.***Use Your Imagination--and the vast resources of theinternet. Got a spaghetti dinner coming up at yourchurch that you want to plug on the air? Are youwondering just how you give a spaghetti dinner someradio "sex appeal?""Go to the internet," says veteran morning drivepersonality Sonny Melendrez. "Look up spaghetti. Talkabout the history of spaghetti on the air. Keep yourtongue firmly planted in your cheek, and make upwhatever you want. Look up food jokes. Church jokes.Put it to work for you in a fun way."And don't worry, you'll get your chance to giveimportant details...date, time, place phone numbers,etc...Do these things and you'll be amazed how often you'reinvited back...and how often you start gettinginvitations from other stations. Remember what ReggieJackson said about "birds on a wire." Keep that inmind, and you'll soar to new heights as a popular radioguest. Source: Free Articles from ArticlesFactory.com