Posted on: 21 July, 2002
Author: Shannan Hearne-Fortner
When Jay Conrad Levinson first being writing and speaking about ... he was part of a team ... the most ... ad ... The Marlboro Man. Whether you smoke or not, un When Jay Conrad Levinson first being writing and speaking about GuerrillaMarketing, he was part of a team developing the most successful ad campaignever. The Marlboro Man. Whether you smoke or not, unless you've lived undera rock you are familiar with The Marlboro Man.Guerrilla Marketing is in effect the use of wide and varied unconventionalmarketing tactics to achieve the most conventional of business goals, whichis profits. Back in the day when Levinson coined the philosophy, theinternet age hadn't arrived. And still, he developed hundreds of guerrillamarketing tactics that millions of successful businesses used to grow andprosper.Now that the internet age is moving beyond its infancy, and the majority ofhomes have at least one PC with access to the internet, guerrilla marketingis ready to come of age. The internet lends itself to guerrilla marketingbecause it makes optional so many low-cost, viral marketing alternatives.By the standards of a guerrilla, a successful business is one that is makinga profit. Obviously, Amazon.com wouldn't have been considered successful byguerrillas even though they were growing by leaps and bounds.Guerrilla marketing is perfect for small business working on shoestringbudgets. As I've heard many a Success Promotions client say, "frayed andshort shoestring budgets". According to the original list of GuerrillaMarketing Arsenal Techniques (which included 100 weapons) sixty-two werefree. Guerrilla marketing is incredibly useful to internet marketers becausethere are so many free and low cost advertising tools and tactics availablevia the internet.Jay Conrad Levinson always preached using ALL the technology available toyou. Your computer. Your fax machine. Your telephone. Your cellular phone.Your pager. Your Palm device. Your laptop. Your digital camera. Yourwireless accessories. EVERYTHING.In an age where technology is advancing by leaps and bounds, GuerrillaMarketing is truly coming of age. I was just cutting my teeth in marketingwhen Levinson was fine tuning Guerrilla Marketing. And I bought into theconcept lock, stock, and barrel. As a result, I am all about marketing on afrayed and short shoestring budget.So the next time you are in the store or on e-Bay or thumbing through acatalog and trying to decide if a digital camera or a web design program oran contact management program is a good investment, listen for the drum beatand the rolling thoughts of Jay Conrad Levinson. If you don't think thetechnology item is a good investment, perhaps you should pick up a copy ofone of Jay's latest books. If you do think it is, instead of letting it liearound your office collecting dust while you wait for time to learn how touse it, plug it in and get rolling.The day of the Guerrilla is upon us. And the worm no longer just goes to theearly bird. It goes to the bird who uses every tool in his work huntingarsenal to catch the worm. Be the Guerrilla. Buy the technology. And getstarted marketing. Guerrilla Marketing has come of age. Article Tags: Guerrilla Marketing, Conrad Levinson Source: Free Articles from ArticlesFactory.com