Posted on: 22 May, 2002
Author: Deborah Ramstorf
1.Does one of your ... do the ... in his/her spare time? Yes No2.Have your ... pointed out spelling errors in your ... Yes No3.Has it been more than 6 months since you read 1.Does one of your employees do the marketing in his/her spare time? Yes No2.Have your customers pointed out spelling errors in your materials? Yes No3.Has it been more than 6 months since you read throughyour marketing materials or web site to check for out-of-date names, number, prices, photos? Yes No 4.Are you having a problem finding your web site on search engines? Yes No5.Have you added new products or services in the last 12 months? Yes No6.Have you run out of marketing ideas? Or the opposite, have too many ideas that dont get executed? Yes No7.Are you satisfied with what your marketing dollars areproducing? Yes NoScoring: Count up your number of yes responses.0-1 Yes. Youre doing great! Wise use of your marketing budget is producing the desired results.2-3 Yes. Put more time and effort into marketing. While your budget may be tight, there are some economical ways to squeeze more out of your marketing dollars. 4+ Yes. Commit to being a marketing-driven company. Theres some upfront planning involved, but in the long run, youll have long-term customers. Source: Free Articles from ArticlesFactory.com