Posted on: 06 July, 2004
Author: "Dangerous" Debbie Jenkins
REPRINT GUIDELINES=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that y... REPRINT GUIDELINES=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let us know when you use an article bysending us an email... mailto:[email protected]=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Word Count: 795Character Width: 60Resource Box: Link to Free 3-Part Micro-Course===========================================================3 Simple Questions To Power Your Coaching Brand For Profit - by "Dangerous" Debbie Jenkins(c) Debbie Jenkins. All Rights Reserved.http://www.debbiejenkins.com===========================================================Discovering and owning a powerful word that reflects you andyour business is the true key of successful branding.Some organisations invest fortunes in this endeavour butthere's nothing stopping any of us from doing the same ata fraction of the cost.Today I'll introduce you to a simple, low-cost, brandingprocess that will magnetise your coaching practice withoutbreaking the bank.Our discovery begins by answering three simple questions:1. What Are You Like?2. What Do You Do?3. How Do You Do The Things You Do?So let's begin...STEP #1 - What Are You Like?----------------------------------------------------Understanding your names (or nouns) can really help totrigger your imagination. If I were to ask what you'd be ifyou were an animal, you'd feel a certain affinity with aparticular animal and quickly be able to answer... Monkey,Cat, Tiger, Lion, Bird, Fish, Dolphin etc.If asked for your profession you'd say one or more of thefollowing... Coach, Therapist, Consultant, Teacher, Chef,Speaker, Author, Trainer etc.If I asked you what you'd be if you were a car you mightthink... Ferrari, Rover, Mini, Porsche, Maserati, Lexus,Rolls-Royce, BMW etc.If I asked for your role you might say things like...Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur,Explorer, Protector, Guardian, Helper etc.If I asked what thing you sold you might say... Comfort,Books, Time, Inspiration, Words, Tools, Skills etc.Brainstorm as many of these nouns as you can - it's goodto havemore than one for each category. This process will triggerallsorts of other ideas to help you to realise your uniquecoachingname.Time To Write...------------------------------------------------------Read the following statements and come up with as manyanswers as you can for each one:If I were an animal I'd be...If I were a car I'd be...If I were a colour I'd be...If I were to describe my occupation I could say...If I were to describe what I had to offer I'd say...If I were a famous figure from history I'd be...STEP #2 - What Do You Do?----------------------------------------------------Once you've got a good list of names you can start askingwhat you actually do. Spend a good time on this. It may seema challenge at first to think entirely in terms of whatyou doso use your lists of people, animals and things forinspiration.What do they do? Here's some ideas...- Coaches... encourage, listen, support, reflect- Trainers... share, instil, empower, guide, teach- Tigers... leap, hunt, run, survive, inspire, stalk- Birds... fly, soar, see, dive, migrate- Leaders... lead, inspire, persuade, encourage- Chefs... cook, create, nourish, feedetcYou'll notice a pattern here, you'll have created a big listof doing words (or verbs).Time To Write...------------------------------------------------------Go through your lists and play word association byanswering the question... "What does an XYZ do?" foreach one.STEP #3 - How Do You Do The Things You Do?----------------------------------------------------Once you've got a good list of names and doing wordsit's time to add spice to the mix...As the song goes, "T'Ain't What You Do It's TheWay That Cha Do It"Discovering HOW you do something will give your branda lot more clout than just knowing what you are and whatyou do.We use adjectives to describe how we do something, how wecompare to others, what makes us unique or whatmakes us easy to identify. For example...A Tiger is... big, bold, fast, fearsome, stealthyThis is good, but it's not all, you can go further by addingadverbs if you're struggling by linking a noun with it'sverb to see what happens. Here's another example...A Tiger Leaps... stealthily, quickly, decisively, smoothlyyou can take the "ly" ending off most words to create moreappropriate adjectives for your brand. So in this caseyou'd have a list of words as follows: stealthy, quick,decisive and smooth.Time To Write...------------------------------------------------------How do people describe you and what you do?How would you like people to describe you?What sets you apart as different? (think about yourappearance,voice, manner, style etc)How do you do what you do?(are you slow and methodical? fast-paced and energetic?)Now, do the same for your list of animals, cars, roles,famous figuresetc until you have a really big and full list of words.Summary------------------------------------------------------You've now collected all the information you need todiscover your unique coaching identity. You may alreadybe getting a feel for how this process can give you alot more ways to view and describe yourself but this isjust the first step. There are two more stepscovered in my f^ree mini-course. Details below. Article Tags: Simple Questions, Coaching Brand Source: Free Articles from ArticlesFactory.com